Which Chevy Models are Favored by Millennials
Millennials are the key market segment for auto manufacturers to reach. They are in the age range where they are ready to purchase their first new car or maybe a second one. Drivers are looking for value and economy and don't want to put themselves in debt. Millennials are tech-savvy and trying to live under their means while still enjoying all the comforts that economy can afford. As a result, many have grown up with trust in the Chevy brand and will continue to buy Chevrolet because they know the quality of the vehicles from first-hand experience.